The 8-Step Path to Authority

I was asked the other day, “What’s the best way to build authority?”

Since that’s what my main study is all about, let’s do that.

I’ll start by defining what ‘authority’ is.

To me, Authority is “the recognized power to tell people what to do.”

And before you throw stones at me, I’ll follow that up with a statement that this does not mean an either/or kind of thing.

There are dimensions and degrees.

It’s a matter of “what topic” someone is allowed to direct us on.

And “how much” are they allowed to do so.

The more the dimension, and higher the degree, the more you are perceived as an Authority.

The more power they have given you to teach/direct them an area, or areas, of life.

This means Authority can’t be taken.

Demanding it doesn’t work.

Authority is given.

Why would they do that? Why would they give you that power over them?

Because they’re convinced that you can create the results they’re looking for.

As I study the people I personally see as an Authority, I notice a commonality in terms of the path they took, whether intentionally or not.

And as I share my findings with you, you can do the same too and see my logic adds up.

Two notes before I reveal the stages:

• There are no “best” way; because each “way” are simply the steps used by different people from different journey at different stages.

• These stages are not strictly sequential. It is possible for someone to go into a later Stage then backtrack to earlier ones. It’s just that the fastest path SEEM to be following the line.

With all that said, if I were to distill the path of authorities into stages, here’s what I see:

Stage 1: Attitude.

Authority starts with an attitude. An unshakeable belief in your abilities, and potential.

It's the inner conviction that you have something valuable to offer; if not ‘right now’, then ‘eventually’.

This is foundational for everything else.

And this isn't arrogance or blind confidence.

It's a deep, genuine faith in your potential to contribute meaningfully.

Think about the stories of many recognized authorities and you'll find that their journeys began with this inner confidence.

Many faced skepticism and doubt, both from others and within themselves.

But they held onto their belief, and this unwavering attitude propelled them forward.

For example, take Marie Curie.

She didn't just stumble upon her groundbreaking discoveries.

She had an unshakeable belief in her scientific pursuits, despite the numerous obstacles she faced, including gender biases and limited resources.

This attitude kept her focused and determined, driving her to achieve what many thought was impossible.

This stage lays the psychological groundwork for your journey.

Without this core belief, it's unreasonably difficult to muster the energy and commitment required to become an authority.

How Authorities do this:

• They seem to accept themselves fully, strengths & weaknesses all.

• They embrace their potential while working to fill their gaps.

• They surround themselves with supportive influences.

• They usually have some form of practice for constant, continuous self-reflection.

• They celebrate small victories along the way while learning from their setbacks.

Attitude is not inherent; but nurtured and strengthened over time.

Stage 2: Obsession.

Asking someone who’s obsessed whether they are obsessed, is like asking an addict if they are addicted—pointless.

But I believe in this distinction among authorities.

An Authority has an obsession with a subject matter and pursue mastery over it relentlessly.

Not an ‘interest’. Not a ‘hobby’. Not a ‘passion’.

But an Obsession.

An addiction that consumes their thoughts, drives their actions, and fuels their determination.

Obsession and time is what transforms an enthusiast into a master.

It's what keeps them up at night, wakes them in the morning, poring over the latest research, practicing their craft, and seeking out every bit of knowledge they can find.

This level of dedication is abnormal. And in my opinion, somehow essential.

(For those who got there fast)

Study any recognized authority in their field and you’ll that their commitment to their domain is completely unreasonable.

They have this intense focus that allows them to uncover insights, innovate, and push boundaries that others can’t.

Take Elon Musk as an example.

The thing with space exploration and sustainable energy is more than business.

It is driven by an obsession with a future where humanity is multi-planetary and not reliant on fossil fuels.

This obsession propels him to take risks, innovate continuously, and invest unreasonable amounts of time and resources into making his vision a reality.

Obsession is what keeps someone moving forward, even when they are confused.

It transforms challenges into puzzles to be solved rather than roadblocks.

That’s why this stage is characterized by a relentless drive to understand every aspect of a field, to experiment, to fail, and to try again.

But obsession isn't just about quantity of effort.

It's about the quality of your engagement.

It's about immersing yourself so deeply in your subject that you begin to see patterns, connections, and opportunities that others miss.

This level of mastery doesn't come from half-assed efforts.

It requires a full commitment of your time, energy, and resources to put in the reps and hit that 10,000 hours.

Some questions to ask yourself:

• What truly fascinates you?

• What are you naturally drawn to?

• What topics make you lose track of time?

I’ve learned that it’s quite important

Because once you've identified the subject, you’ll need dive in with everything you've got.

Read voraciously. Practice consistently. Experiment relentlessly.

And find mentors and peers who are further along than you are.

Stage 3: Core Thesis

Through their obsession, they usually arrived to a moment (or several moments) of clarity and they basically distill the study of their obsession down into a singular idea.

That’s the Core Thesis, the crystallization of their insights and discoveries into a concise, powerful concept.

This pivotal stage is where all your relentless pursuit and deep immersion in your subject coalesce into a clear, compelling statement or principle.

Examples:

• Simon Sinek: "Start with Why". Great leaders and organizations inspire action by starting with a clear sense of purpose or "why" they do what they do.

• Marie Kondo: "Spark Joy". Only keep items that "spark joy" to create a clutter-free and happy living space.

• Brené Brown: "Vulnerability is Strength". Embracing vulnerability is essential for true courage, connection, and creativity.

• Michael Porter: "Competitive Advantage". Businesses achieve success by developing a unique competitive advantage through cost leadership, differentiation, or focus.

• Stephen R. Covey: "The 7 Habits of Highly Effective People". Personal and professional effectiveness can be achieved through seven key habits that focus on personal and interpersonal development.

• Carol Dweck: "Growth Mindset" Success is largely influenced by having a growth mindset, which is the belief that abilities and intelligence can be developed through dedication and hard work.

• David Allen: "Getting Things Done (GTD)" Productivity is maximized by capturing and organizing tasks and ideas systematically, reducing stress and improving focus.

• Jim Collins: "Good to Great" Companies can transition from being good to great by following specific principles such as disciplined people, disciplined thought, and disciplined action.

• Marshall Goldsmith: "What Got You Here Won't Get You There" Success at one level does not guarantee success at the next; leaders need to adapt and change behaviors to continue to succeed.

• Malcolm Gladwell: "The Tipping Point" Small actions at the right time, in the right place, and with the right people can create a tipping point that leads to significant social change.

This thesis becomes the cornerstone of their authority, the essence of what they stand for and what they bring to the table.

As they delve deeper into their subject, patterns start to emerge.

They notice recurring themes, underlying principles, and essential truths.

These moments of clarity aren't random. They are the product of intense focus and persistent questioning.

Over time, those insights merge into a cohesive idea that encapsulates their understanding and perspective.

Simon Sinek’s obsession with understanding what makes organizations and leaders successful led him to a profound realization.

This clarity birthed his first Core Thesis: "Start with Why."

This simple yet powerful idea—that great leaders and organizations start with a clear sense of purpose—has become the foundation of his work and his authority in the field of leadership.

The Core Thesis is not just a summary of what you've learned.

It is a guiding principle that informs all your actions and communications.

It is a lens by which you view your field and a magnet that attracts followers to your vision.

This thesis must be clear, compelling, and actionable.

It should resonate with people, offering them a new way to understand a problem and approach their own solutions.

Key steps:

1. Take all the knowledge, experiences, and insights you've gathered and look for common threads. What are the fundamental truths that keep emerging? What’s the central idea that ties everything together?

2. Refine this idea until it’s simple and clear. Strip away jargon and complexity until you can express your thesis in a way that anyone can understand and relate to.

3. Test your thesis. Share the thesis with others to see how it holds up when applied to different contexts. This feedback loop helps refine and strengthen that core idea.

4. Once your thesis is clear and validated, articulate it consistently. Use it as the foundation for your content, presentations, and interactions. This consistent messaging will reinforce your authority and make your ideas more memorable and influential.

Stage 4: Proof.

Continuing off the tail end of #3, the Authority spends time to run tests and collect proof of their theories, skills, or knowledge.

This stage is where their ideas and expertise are put to the test.

It’s moved beyond theory.

It’s now about demonstrating that their Core Thesis holds up in real-world applications.

Proof is essential, but often neglected by people trying to be an Authority (that’s why they never succeed).

Successful Authorities don’t fail to document their proof.

It that their ideas are not just abstract concepts, but practical and effective solutions.

It builds credibility because people are 100x more likely to trust and follow someone who can back up their claims with evidence.

It provides a foundation for further development and refinement of their ideas.

In practice, here’s how it looks like.

The authority applies their Core Thesis.

They run experiments, conduct case studies, and implement their methods in real-world scenarios.

They systematically and rigorously test their ideas to see how they perform.

Thomas Edison’s Core Thesis was that electricity could be harnessed to provide practical lighting.

But he didn’t just stop at the idea and start promoting the ‘potential’.

He conducted thousands of experiments to develop a reliable, long-lasting light bulb.

Each test provided valuable proof and helped refine his invention, ultimately leading to a product that transformed society.

Another, more recent, example is Brené Brown.

Her Core Thesis is that embracing vulnerability leads to strength and connection.

She started noticing this in the thick of her work.

But after creating the theory, she didn’t stop.

She conducted extensive qualitative research, including interviews and data analysis, to provide proof of her findings.

Her work is respected because it’s grounded in evidence.

Proof can happen in many forms:

1. Scientific Research: Conducting experiments and publishing results in peer-reviewed journals.

2. Case Studies: Documenting detailed examples of how your methods have successfully addressed specific problems.

3. Testimonials and Reviews: Collecting feedback from users or clients who have benefited from your expertise.

4. Performance Metrics: Using data and analytics to demonstrate the effectiveness of your strategies or solutions.

5. Pilot Programs: Implementing your ideas on a small scale to gather initial proof before scaling up.

The process of gathering proof is iterative.

You’ll likely encounter failures and setbacks along the way.

But each challenge is an opportunity to learn and improve.

Refining your methods based on real-world feedback is crucial to strengthening your authority.

This stage is critical for building credibility and demonstrating the practical value of your expertise.

Without proof, your authority remains theoretical.

With it, you establish a solid foundation of evidence that supports your claims and enhances your reputation.

Stage 5: Publication

Next, an Authority publishes the results of their proof or findings through content creation.

In the past, this could mean books, scientific journals, papers, or articles.

Today, this could be social media or SEO options like blogs and YouTube videos.

This is where their hard-earned insights and validated ideas are shared with the world.

Now they have ample proof, all these activities becomes incredibly effective because people want the results they are sharing.

This amplifies their reach and solidifies their reputation as thought leaders in their field.

In the past, publication meant writing books, scientific journals, papers, or articles.

These traditional forms of publication were, and still are, powerful ways to disseminate knowledge.

A well-received book or a groundbreaking research paper can establish you as an expert and open doors to further opportunities.

But in today’s digital age (especially in the AI age), the landscape of publication has expanded dramatically.

The rise of the internet, social media, and AI has democratized the ability to share knowledge.

Now, you can reach a global audience instantly through various platforms like blogs, podcasts, YouTube videos, webinars, and social media posts.

All the ways you can publish your findings:

• Books and E-Books

• Scientific Journals and Papers

• Blogs and Articles

• Social Media

• YouTube and Podcasts

• Webinars and Online Courses

Regardless of the platform, the key to effective publication is consistency and quality.

Regularly sharing high-quality content helps build and maintain your audience’s trust.

It keeps you top-of-mind in your field.

Publication is about sharing your validated ideas with the world through various content creation channels.

Whether it’s through traditional means or modern platforms, publication is CRUCIAL for amplifying your reach and establishing your authority.

Consistently producing high-quality content helps you engage with a broader audience, inspire trust, and cement your position as a thought leader.

Stage 6: Identity

The Authority begins turning their methodology into a philosophy. And this happens naturally.

This stage is where their ideas and methods evolve into a distinctive, recognizable identity.

They become more prolific in their public life, develop their own lingo, their ‘-isms’, and as a result, create a strong following.

At this stage, their Core Thesis is no longer just a set of ideas or practices.

It transformed into a comprehensive philosophy that shapes the way people think and act within that field.

Their unique approach and insights start to form a cohesive system that others can understand, adopt, and replicate.

This is where their influence deepens and their presence becomes more pronounced.

Developing your identity involves several key components:

1. Philosophy and Methodology

   • Unified Approach: Your ideas and methods are unified into a clear, coherent philosophy. This philosophy encompasses your principles, values, and the unique processes you advocate.

   • Consistency: You consistently apply and communicate this philosophy across all your content and interactions. This consistency helps reinforce your identity and makes it easier for others to understand and follow your approach.

2. Personal Branding

   • Distinctive Voice: Develop a distinctive voice and style that is uniquely yours. This includes the way you write, speak, and present your ideas. Your personality should shine through your content, making it relatable and memorable.

   • Visual Identity: Create a visual identity that complements your philosophy. This includes your logo, color schemes, website design, and any other visual elements that represent your brand.

3. Lingo and ‘-isms’

   • Unique Terminology: Develop your own lingo and terminology. These are the special terms and phrases that are unique to your philosophy. They help create a sense of community and belonging among your followers.

   • Signature Concepts: Your ‘-isms’—signature concepts or catchphrases—become synonymous with your identity. These are the ideas that people immediately associate with you.

4. Prolific Public Presence

   • Increased Visibility: You become more visible and active in public life. This includes speaking at conferences, hosting webinars, participating in interviews, and engaging with your audience on social media.

   • Thought Leadership: You position yourself as a thought leader, regularly sharing new insights, perspectives, and developments in your field. Your commentary and opinions become highly valued by your followers.

5. Building a Strong Following

   • Community Engagement: You actively engage with your community. This includes responding to comments, participating in discussions, and fostering a sense of connection among your followers.

   • Cultivating Loyalty: By consistently providing value and staying true to your philosophy, you cultivate a loyal following. These are the people who not only follow your work but also advocate for it and implement your ideas in their own lives.

Consider Seth Godin. His Core Thesis revolves around the idea of "permission marketing" and the importance of being remarkable.

Over time, he has developed this into a comprehensive philosophy about marketing, creativity, and leadership.

He has a distinctive voice, uses unique terminology (like "purple cow" and "tribes"), and has built a prolific public presence through his blog, books, and speaking engagements.

His followers are deeply engaged and loyal, often referring to his concepts in their own discussions and practices.

Identity is about turning your methodology into a recognizable philosophy.

It involves having a unified approach, creating a distinct personal brand, and becoming prolific in your public life.

By doing so, you establish a unique identity that resonates with your audience and builds a strong, loyal following.

This stage is where you truly cement your position as an authority, as your ideas and methods become a guiding force for others.

Stage 7: Collaboration

As the Authority gains attention and recognition for their work, they inevitably polarize people.

This polarization is a natural consequence of standing out and presenting bold, innovative ideas.

On one hand, they attract passionate fans who believe in their philosophy and advocate for their ideas.

On the other hand, they also encounter critics and skeptics who challenges and oppose their views.

This polarization is actually good.

It means the Authority's ideas are resonating deeply enough to elicit strong reactions, both positive and negative.

These reactions amplify their visibility and can further cement their status as a leading voice in their field.

More importantly, this stage is marked by the increased attention by collaborators.

The Authority has elicit such strong emotional response from the market, that some people and organizations ahead of them wish to support them.

OR realizes the value of working with them.

These times are very exciting for the Authority:

• Strategic Partnerships & Joint Ventures

• Media Exposure, Interviews, Features, & Guest Appearances

• Funding, Sponsorships, Investments, Grants & Awards

• Research or Industrial Collaborative Projects

Gary V’s outspoken style and innovative ideas have garnered both fervent fans and detractors.

And because of that, he attracts a lot of people who resonates with his style, and that in turn attracts partnerships with major brands.

He’s often invited to appear on high-profile platforms, and partnerships with other influencers significantly amplified his reach and impact.

Collaboration is about leveraging the attention and recognition gained from previous stages to build powerful alliances.

Stage 8: Legacy

Legacy happens long after the previous stage.

It’s the culmination of many years of dedication, countless collaborations, and the relentless pursuit of excellence.

At this stage, the Authority's work has reached a point where it transcends their own efforts and becomes a foundational part of the field.

Their contributions are not only acknowledged but also studied and retaught by newcomers.

This is where true, lasting impact occurs.

If “impact” is what called you to your vocation, you need to get here.

Creating a legacy means that the Authority’s ideas, methodologies, and philosophies have become integral to the discipline.

Their work influences future generations, guiding and inspiring them.

This enduring influence is the hallmark of a generational Authority, as their impact continues to shape the field long after they have stepped back from the limelight.

Their ideas become a permanent fixture in educational curricula, training programs, and professional practices.

Their theories and methods are taught to students, professionals, and aspiring experts, ensuring that their legacy endures.

Textbooks, courses, and seminars often include the Authority’s work as essential reading or foundational knowledge.

Their concepts become part of the standard discourse within the field.

Despite the passage of time, the Authority’s work stays relevant.

Their insights continue to provide value, and their methodologies are still applied to solve contemporary problems.

New research and developments often build upon the Authority’s original work, showing its continued importance and adaptability.

The Authority may be commemorated through awards, honors, and named professorships.

These recognitions celebrate their contributions and ensure that their name and work are remembered.

Memorial lectures, conferences, or events may be held in their honor, further cementing their status and influence.

Many authorities at this point take on the role of mentors, guiding the next generation of leaders and innovators.

Their mentorship helps shape future authorities, passing on not just knowledge but also values and passion.

Stories of the Authority’s journey, challenges, and triumphs become sources of inspiration.

Newcomers look up to them as role models, drawing motivation and lessons from their experiences.

A prime example of legacy is Tony Robbins.

His principles and theories are widely taught and referenced everywhere.

Coaches and consultants often incorporate his ideas and frameworks into their curricula, and his books remain bestsellers, continually influencing new generations of leaders.

Legacy represents the lasting impact of an Authority's work.

After many years of collaboration and scaling up their activities, their contributions become embedded in the fabric of the field.

Their work is studied, retaught, and built upon by newcomers, ensuring that their influence endures.

This stage is the true measure of an Authority’s impact, as their ideas continue to shape and inspire long into the future.

This Is Why You HAVE To Niche Down

A lot of work, isn’t it?

If someone just wants to build a small expert business, they don’t need to do all these.

But at the same time, that’s exactly why there are so much sentiment around “hack coaches” out there.

When there’s too much bias or effort put towards one of these stages, an Authority’s ‘substance’ often feels lacking.

E.g. someone makes a lot of claims but suspiciously comes out empty in terms of proof.

It’s a lot of work. And most people can’t go all the way.

I’m not even sure if I can. (I’ll definitely try, though 🤣)

This is why I often scoff at all the advice out there to “never niche down”.

You only have so much time.

How are we going to master anything if we don’t commit to a single path?

Singular focus is imperative.

And For Those Who Are Concerned About Their Pace…

Because of the sheer amount of work, you may feel overwhelmed and fearful about whether you can actually make all of this happen.

But you don’t have to worry, because remember what I said at the start?

Authority is not an either/or kind of thing.

It’s a matter of Dimensions and Degrees.

You don’t have to wait ALLL the way until you finish all 8 stages before you start monetizing.

You need to start first, so that you can sustain yourself to reach all 8 stages.

Since its a matter of Dimensions and Degrees, you just need to start and get a small following.

And slowly build up your Authority.

Results don’t come incrementally.

They show up exponentially.

So even if you’re slow right now, it’s okay.

There’s no need to be envious of the pace of others or feel down about your own progress.

Focus on your own work.

Keep working.

Keep grinding.

Your time will come.